Expert Advertising Data Analyst - We're Building Scalable Data-driven Google/FB Advertising. upwork.com- 1 week ago
Needs to hire 2 Freelancers
We're looking for an experienced Advertising data Analyst to help us understand our most profitable and repeatable advertising tactics/channels/messaging/customers profiles so that we can increase our marketing investment aggressively with confidence.
We have all data from 3 years of Facebook advertising, product sales and user sessions to delve into. We also have several marketing assumptions that we're trying to prove/disprove.
Desired expertise may include some or all of the below:
Google analytics, Google tag manager
Facebook advertising analytics
Google Data Studio
Bulk Facebook advertising
Using 3 years of advertising and online sales data, we will be working together to answer the below questions (and similar ones) for two different product companies:
How much are we willing to pay to acquire one new customer? ie. CLV vs CPA.
Describe intimately the most profitable buyer for each product type (Audience insights vs profitability)
Based on all sales data to date, where are the most lucrative global markets to conquer?
What is the most cost-effective channel to reach our buyer, and the highest converting message (or sequence of messaging) to send them?
What's the optimal sequence of messaging to convert someone? Brand, brand, Feature, call to action, review, call-to-action etc?
When do we stop advertising to someone? (Frequency vs conversion)
What is the conversion quality between traffic from Facebook/Adwords/Google etc.
Based on sales data what are the most repeatable/profitable campaigns?
This is the first of many projects of this type. Great new additions to our team will get regular work - so let us know your hours availability.
- Project Type: Ongoing project
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